In social channels, people can actually “talk” to brands. They can sense the personality of the people behind the brand, and feel more connected because they are “like” them.
I came across an article, (Your Guide to Using Images In Your Content Marketing Strategy, Jayson DeMers, Forbes), he noted:
“In order to get attention, it is important to use images strategically. When implanted properly, images can complement and enhance your content, catch the interest of new readers, and improve your chances of getting found through organic searches”
One of the reasons images are so important is that they make people feel that you are real. That you are authentic. A person behind the brand or product or service.What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent …more authentic – and businesses are going to have to keep up with growing consumer authority and give people what they want if they want to survive.
Also, remember that there are different “learners” among your audience. Some have a hard time feeling connected to written content and will prefer a photo.
Benefits of Using Images in Marketing
· Images are memorable
· Images communicate faster
· Images keep readers around
· Images boost open and engagement rates
· Images help make sales